Maximize your online presence.
Web sites were meant to be dynamic, a unique experience for every user, as opposed to a pre-recorded message.
By pre-creating every possible thing the user may ask for, you're storing the same things over and over and limiting the things the user can ask for. End result: less flexibility, more errors, and costly updates.
We approach things differently. We tell the computer how to create what the user asks for, based on your content, data, logic, and presentation. Every request from a user results in a potentially unique experience, with limitless possibilities.
This approach extends further than you may think. Making an image-based toolbar? We can make the site generate the list of links from a database, and write them on an image using any font you want. Want to integrate a photo gallery? We'll scale your pictures at runtime to generate thumbnails and web-resolution images, and add effects like watermarks and drop-shadows.
The Synset way is about managing complexity, complexity the user should never see. It's about minimizing risk of errors and total cost of ownership.
Even if most of the people coming to your site are computer experts, they will still appreciate an intuitive and easy-to-use site. Case in point: Google.